Our highly qualified professionals offering bespoke, practical advice and a wealth of experience.

Victoria joined Xytal in 2021 and has played a key role in shaping how the company works today. Her background in finance and operations has supported the steady development of her role, moving from supporting delivery to leading the operational core of the organisation.

She is known for her clarity, fairness and thoughtful approach to complex work. Victoria is a strong ambassador for Xytal’s values and has been instrumental in guiding the company through key initiatives, including the B Corp journey. She keeps people at the centre of decisions and ensures that the way we work reflects the same care and standards we bring to our NHS partners.

Victoria’s leadership continues to strengthen Xytal’s foundations and supports the growth of an organisation that is purposeful, collaborative and committed to improvement.

Jason Roberts manages the Commercial side at Xytal and leads how the organisation works with NHS partners to shape and deliver transformation programmes across the system.

He works closely with ICBs, provider trusts and place based leaders to understand their priorities and ensure Xytal’s support reflects what matters most locally. Jason plays a key role in building partnerships that are based on trust, shared purpose and a clear focus on delivery.

Jason combines commercial leadership with a strong understanding of how change is delivered across complex systems. His approach is centred on listening, collaboration and helping turn shared goals into workable programmes.

Andy is a digital transformation and interoperability specialist with deep experience supporting NHS organisations and healthcare technology vendors to deliver complex, standards-based transformation programmes. He has worked in EPR programmes, system integration, and data platform strategy, with a strong focus on enabling sustainable change through open data standards.

Andy is Co-Chair of openEHR UK and actively contributes to national interoperability initiatives, including work aligned to the NHS Single Patient Record, helping organisations translate national policy and standards into practical, deliverable outcomes.

Sarah is an experienced Digital Transformation and Change Consultant with over 25 years’ experience across UK healthcare.

She specialises in leading complex digital programmes, supporting organisations to move from strategy into practical, sustained delivery. Much of her work has focused on NHS digitisation, including Electronic Patient Record programmes and frontline digital transformation, helping teams maximise adoption and realise the benefits of new ways of working.

Sarah has worked across NHS Trusts, Integrated Care Systems, NHS England and Primary Care, leading digital change functions and operational readiness. She is known for combining a clear, structured approach with strong relationships and a focus on how change is experienced in practice.

Richard is a former GP and the founder of Xytal. His clinical experience and long view of the organisation have shaped much of how we work today. Over the years he has supported countless teams across primary, community and secondary care, always focusing on practical improvement that makes a genuine difference to everyday practice.

As he moves into a more advisory role, Richard continues to guide the organisation with the same clarity and grounded insight he is known for. He brings a thoughtful perspective to complex challenges, helping us stay connected to the realities faced by clinicians and system leaders.

Richard remains a steady voice within Xytal, offering support, challenge and direction in a way that strengthens the work of our team and the partnerships we build across the NHS

Lucinda plays a central role in ensuring the organisation operates with strong financial governance and integrity.

She works closely with the senior team to oversee financial planning, reporting and controls across the business, providing the clarity and assurance needed to support large scale NHS programmes and long term partnerships.

Lucinda’s work underpins Xytal’s ability to deliver confidently at scale, ensuring that growth, investment and delivery are grounded in robust financial management. Her approach brings stability and transparency to complex programmes, giving customers confidence not only in how work is designed, but in how it is sustained.

Tracey  is a Senior Delivery Co-ordinator in the Operations team and has worked with Xytal for nearly a decade, supporting the delivery of large scale transformation programmes across the NHS.

She plays a central role in ensuring programmes are well governed, well coordinated and delivered smoothly, working closely with consultants, NHS partners and system leaders to keep complex work moving with pace and clarity.

Tracey has been a key part of the operational success of the Practice Level Support programme. The strength and reliability of delivery within PLS reflects Tracey’s attention to detail, strong organisational skills and her ability to manage competing priorities across multiple stakeholders.

Amy plays a central role within Xytal’s Operations team, keeping programmes running smoothly and making sure teams and partners feel supported from start to finish.

She brings clarity, organisation and a steady presence to work that often moves at pace, helping to create the conditions where delivery can happen confidently. Amy works closely with consultants and NHS partners, ensuring that the practical detail of programmes is handled with care and consistency.

Over time, her role has grown to include more analytical and insight focused work. Amy is skilled at gathering information, spotting patterns and making sense of complex detail in ways that directly shape decision making and programme delivery. This strengthens how we understand our landscape, how we shape our work, and how we communicate the impact of what we deliver.

Laura supports the Leadership Team in strengthening collaboration, communication and alignment across Xytal. Her work plays a key role in keeping the organisation connected, focused and moving forward together.

She has been central to Xytal’s progress with B Corp and ISO standards, helping strengthen systems, meet external expectations and build processes that will last.

Laura brings capability in environmental policy and monitoring continuous improvement,  supporting the organisation to meet external standards and build resilient systems for the future.

Her role spans recruitment, onboarding, policy development and internal audits, each contributing to a more coordinated and confident company. Laura’s influence is felt across Xytal’s day to day life and long term development.

Elizabeth is Marketing Manager and leads how Xytal presents their work, purpose and impact across the NHS and wider system.

She works closely with consultants, partners and the leadership team to ensure Xytal’s communications reflect the reality of transformation on the ground. Her role ensures that system leaders can easily understand how Xytal’s work aligns with their priorities and pressures. 

Elizabeth oversees Xytal’s brand, content and external communications, ensuring consistency and credibility across every touchpoint, from insight led content and events to how programmes and partnerships are shared with the system.

Tom O’Sullivan is an experienced healthcare improvement advisor and strategic consultant, working with NHS partners across England. With a background in system leadership, Tom supports general practices, PCNs and wider place-based teams to tackle complex challenges, improve patient access, and embed sustainable change.

He brings deep expertise in integrated working, digital transformation, and workforce redesign; combining frontline insight with board-level experience. Tom is known for his practical, compassionate style and his ability to unite teams from across organisational boundaries to deliver meaningful, measurable improvement.

Zoe Turner is a skilled healthcare transformation and improvement specialist with over a decade of experience in Primary Care. Her expertise spans quality improvement, operational governance, and practice management, enabling her to drive meaningful change across healthcare systems.

As a Xytal facilitator, Zoe is passionate about enhancing patient access and optimising healthcare delivery, excelling in leading projects that streamline processes while ensuring compliance with regulatory standards. Her ability to harness data-driven insights and engage stakeholders empowers teams to implement sustainable improvements that enhance both efficiency and patient outcomes.

With a deep understanding of the complexities of Primary Care, Zoe bridges the gap between operational challenges and strategic goals.

Elizabeth is a Lead Consultant at Xytal, specialising in supporting large-scale national transformation programmes. With a proven track record in designing, delivering, and leading high-impact initiatives, Elizabeth leverages her expertise in improvement methodologies, design thinking, and psychotherapeutic approaches to drive meaningful change for individuals, teams, and organisations.

Drawing on extensive experience across industries and healthcare, Elizabeth integrates a unique blend of skills to tackle complex challenges. Her diverse qualifications, including certifications in therapy, MBTI, Programme and Project Management, Lean Six Sigma, and Design Thinking, enable her to create tailored solutions that deliver measurable outcomes.

Elizabeth’s work is characterised by her strategic insight and her commitment to fostering growth and resilience. As a trusted Xytal consultant, she partners with teams to create sustainable transformations that enhance performance, engagement, and overall success.

Daniel is an experienced leader in general practice, bringing over a decade of expertise as a Practice Manager and Partner to his role. With a deep understanding of the challenges and complexities faced by primary care teams, Daniel combines real-world practicality with an inspiring vision for positive change.

Daniel’s passion for quality improvement ignited during his time on the General Practice Improvement Leaders Programme, where he built a strong foundation in engaging teams to create meaningful, measurable change. His facilitation style is collaborative and empowering, ensuring that all voices are heard and solutions are owned by those who implement them. Through proven methodologies like the Model for Improvement, Daniel helps teams not only identify challenges but also build sustainable systems that drive long-term success.

A particular strength Daniel possesses is his ability to bridge the gap between operational challenges and strategic goals. His lived experience managing a busy practice allows him to connect with teams on a practical level, while his facilitation expertise ensures that the journey toward improvement is clear and actionable. 

Daniel’s training and experience have been further strengthened through Xytal’s comprehensive training, support, and network of expert colleagues. This has enhanced his ability to deliver impactful, innovative solutions tailored to the needs of primary care teams.

Daniel is an experienced project manager with a strong background in healthcare innovation and quality improvement. Having established and led a medical devices firm that secured multiple government grants and holds a pending patent, he brings a wealth of entrepreneurial and strategic expertise to his role at Xytal. His experience spans NHS inpatient and outpatient settings, as well as academic research, where he led a pioneering project on surgical outcomes, resulting in published work and international conference presentations.

Daniel has a proven track record in quality improvement, including leading a successful Emergency Department performance transformation and driving long-term discharge productivity initiatives involving social care, local authorities, and NHS Trusts. As a Lead Facilitator for NHS England’s General Practice Improvement Programmes, he has delivered over 200 weekly workshops at more than 20 GP surgeries across England. He has also contributed to the development of national programme materials and played a key role in training new facilitators.

Meryl is an experienced Project Manager/Consultant with a proven track record in the hospital & healthcare industry. With a background as a Nurse and a Nurse Manager, Meryl brings a wealth of firsthand experience to her role at Xytal. Her expertise extends beyond clinical practice to encompass Hospital Sales, Management, Account Management, Healthcare, and Clinical Research. Meryl is a skilled programme and project management professional, with particular proficiency in change management within Primary Care settings. With her diverse skill set and dedication, Meryl is committed to driving positive transformations in healthcare delivery.

Sarah is a highly experienced consultant with a background as a qualified doctor, specializing in clinical coaching, facilitation, and mediation within healthcare. With over 20 years as a GP and extensive experience in developing and delivering training in communication and professional skills, she has worked alongside major healthcare organizations, including Health Education England and Medical Defence, to create impactful learning experiences aimed at improving clinician wellbeing, reducing risk, and enhancing patient satisfaction. As an accredited mediator, appraiser, and mentor, Sarah supports healthcare professionals in identifying core challenges and developing effective solutions in a psychologically safe environment. Her leadership experience spans local CCG and PCN roles, as well as national positions, including RCOG Interim Director of Education and NHS Resolution Head of Case Advice.

At Xytal, Sarah brings her expertise to programme development and delivery, ensuring tailored support for clinicians and healthcare leaders.

Greg is a dedicated Xytal Consultant and Performance Psychologist with extensive expertise in multiple fields. Currently contributing his insights to both the Medical School and the Wales Centre for Behaviour Change at Bangor University, Greg’s work with the NHS is multifaceted. His areas of impact include leadership development, change management, strategy implementation, fostering high-performing teams, and enhancing coaching skills. Beyond academia, Greg plays a pivotal role in a High-Performance consultancy, where he has been instrumental in delivering key programmes such as the General Practice Improvement Programme the Accelerate Programme, and leading the Organisational Leader Development Programme. He is also a Fellow of the Higher Education Academy.

Hannah is an established healthcare leader within Primary Care with over 25 years of experience within the NHS, specialising in primary care management and transformation. As a Management Consultant at Xytal, Hannah has been hugely successful in guiding practices in implementing quality improvement techniques and tools to enhance efficiency and productivity. With a proactive and positive approach, Hannah leads initiatives aimed at enhancing operational efficiency and patient care through digital innovation. Her exceptional communication skills and innate ability to engage stakeholders at all levels have earned her recognition, including accolades from NHS England for her NHS England Time for Care Team – Outstanding Case Study – Care Navigation.

Hannah’s leadership and dedication continue to drive positive change and innovation within healthcare delivery, making her an invaluable asset to the Xytal team.

Vanessa, a former GP Practice Manager turned Quality Improvement Consultant at Xytal, brings extensive experience and dedication to her role since 2019. She currently spearheads the NHS GP Improvement Programme and actively contributes to the execution of Xytal’s initiatives. Vanessa also holds the pivotal role of Digital and Transformation Lead for a Primary Care Network (PCN). Beyond her core responsibilities, she offers invaluable Locum support to General Practice Leadership teams. Vanessa is deeply passionate about supporting GP Reception/Admin teams and facilitating practice improvements, showcasing her commitment to advancing healthcare delivery.

Elaine brings over 30 years of expertise in project management and business operations improvement, primarily within the NHS. With a deep understanding of primary care, she has led complex, high-impact projects that enhance healthcare delivery, driving efficiencies and improvements across systems. Her strategic approach, combined with her strong skills in communication and negotiation, make her adept at managing performance, implementing processes, and engaging stakeholders to achieve shared goals.

As a Xytal facilitator Elaine’s dedication to fostering collaboration and mentoring others, coupled with her strategic insight, ensures that her clients see measurable improvements that align with their operational goals and vision for growth.

Andrew is a Chartered Engineer and Lean specialist with over 25 years of experience across sectors including manufacturing, finance, and healthcare. Renowned for his expertise in Value Stream Mapping and process improvement, Andrew helps organisations streamline operations, increase capacity, and empower teams to solve complex challenges.

As a facilitator, Andrew applies his Lean methodology to enhance operational efficiency, focusing on tools like 5S, visual management, and strategic alignment. His approach combines technical expertise with coaching to develop leaders and teams, enabling them to implement sustainable improvements and foster a culture of continual learning.

Andrew’s ability to identify inefficiencies and develop practical, common-sense solutions has earned him high praise from clients, who value his engaging style and tailored strategies. His work consistently delivers measurable results, improving workflows, reducing waste, and optimizing processes to benefit both staff and stakeholders.

Julia brings extensive experience in strategy development, project management, and performance improvement across pharmaceuticals, charities, and the NHS. With over 25 years of expertise, she excels in leading programmes, facilitating workshops, and coaching organisations to success. Starting in the pharmaceutical industry, she transitioned to strategic leadership roles, including as an executive board member at Sue Ryder. Since 2010, Julia has run her consultancy, specialising in training and organisational development for primary care networks and systems, covering areas like workforce and leadership development. With a background in pharmacology and neuropharmacology, Julia brings a unique blend of academia and practical leadership expertise to her role at Xytal, dedicated to driving positive change and delivering exceptional results.

With over 30 years of diverse healthcare experience, Andy has built a distinguished career that began with a successful tenure in the Army and progressed to a prominent role in General Practice. His impactful journey includes serving as a Managing Partner, Primary Care Network Manager, and Director of a GP Federation, where he has left a lasting mark on patient care and healthcare delivery.

In his current role as a Facilitator for Xytal’s General Practice Improvement Programme, Andy provides guidance and support to enhance the effectiveness and efficiency of general practice services. His dedication to driving positive change within the NHS is also evident in his coaching and mentoring work with Practice Managers and leaders across the Yorkshire region. Additionally, he delivers training to Primary Care staff in various roles, all of which underscore his commitment to improving healthcare outcomes.

Andy’s approach is rooted in fostering collaboration, supporting innovation, and ensuring sustainable improvements in patient care.

Dr Charlotte Hilton is a Chartered Psychologist with expertise in health and social care, person-centred communication skills, compassionate leadership and behaviour change. She is highly published in many leading journals. As a member of the Motivational interviewing Network of Trainers (MINT), Dr Hilton is experienced in training others to integrate this evidence-based approach into a range of settings. She is passionate about combining quality improvement tools (what to do) with psychological skills (how to do it) to support general practice in delivering efficient, safe care that enhances patient experience.​

Dr Hilton also is the creator of Xytal’s Care Navigation and Managing Difficult Conversations training programmes, which was developed using her vast experience in patient-focused quality improvement and evidence-based clinical research in psychology

Sophie brings over 20 years of expertise in guiding healthcare teams through transformative change and achieving sustainable improvements. Trained as a quality improvement expert, and one of the first in the NHS to be trained as an advanced practitioner in the improvement methodology ‘Six Sigma, she has extensive experience operating at both national and local levels, helping numerous general practices nationwide. Sophie’s role as a facilitator in our programmes showcases her ability to support new partners in general practice effectively. Furthermore, her dedication to driving improvement extends to providing invaluable support in a variety of settings including general practice, hospitals and care homes, demonstrating her commitment to advancing healthcare delivery as a consultant at Xytal.

Holly is an established healthcare professional with a proven track record of driving strategic initiatives and facilitating transformational change within healthcare organisations. As a Chartered Manager and experienced project manager, she brings a wealth of expertise to her role at Xytal. With a background in healthcare management and consulting, Holly specialises in developing and implementing innovative strategies to optimise healthcare delivery, improve patient outcomes, and enhance organisational performance. Her skills encompass strategic planning, process improvement, and change management, enabling her to effectively guide clients through complex challenges. Passionate about driving positive change in healthcare, Holly is dedicated to helping Xytal’s clients achieve their goals and succeed in an ever-evolving healthcare landscape.

Joanne is driven by her passion for empowering others to achieve their visions and goals, fostering partnerships across teams and organisations. As an accredited executive coach, she brings a wealth of experience to her role at Xytal. With extensive experience in organisational development, project management, business change, and partnership development across the NHS, education sector, and charitable organisations, Joanne excels as a skilled facilitator, adept in both small group and larger settings, with expertise in quality improvement and coaching. She is dedicated to leveraging her multifaceted skill set to drive strategic partnerships, organisational growth, and positive change within healthcare environments.